Local SEO
Own the map pack in your service area — and every service area after that.
- Google Business Profile optimisation
- Citation building & NAP cleanup
- Multi-location & service-area pages
AI SEO Specialist & SEO Consultant
Win visibility in Google and in AI search.
I build complete topical maps and technical foundations that rank in classic search — and get your brand cited by ChatGPT, AI Overviews and Perplexity.
Free, no pitch
30 minutes
3 fixes whether you hire me or not
Trusted by
The shift
Ranking #1 isn't the finish line any more.
A growing share of searches now end inside an AI answer. Your customers ask ChatGPT which dentist to use, ask Perplexity to compare two SaaS tools, and read an AI Overview instead of clicking through. If your brand isn't the source those systems retrieve and cite, you're invisible — no matter where you rank.
Classic SEO still decides whether you get found. AI search now decides whether you get recommended. I work on both, as one system.
Free · 20 seconds
Are AI engines citing you, or your competitor?
Enter your domain and see an estimate of how visible you are across the four answer engines that matter.
AI Visibility Checker
Demo
Querying answer engines…
Estimated share of voice for yourdomain.com across brand-relevant prompts:
ChatGPT—
Google AI Overviews—
Perplexity—
Claude—
What now?
Low numbers usually trace back to three things: unclear entity signals, no third-party corroboration, and content that doesn't survive summarisation. I can walk you through yours on a free call.
What I do
Specialist SEO, not generalist marketing
Depth in a few areas beats shallow coverage of everything.
AI SEO & GEO New
Get retrieved, quoted and cited by the answer engines your buyers actually use.
- Entity & knowledge graph building
- Summarisation-resistant content
- AI visibility measurement
SaaS SEO Coming soon
Product-led content, bottom-funnel capture and programmatic scale.
- Jobs-to-be-done keyword mapping
- Comparison & alternative pages
- Programmatic templates
AI Search Optimisation
Being the answer beats being a result
When someone asks an AI engine for a recommendation, it pulls from a small set of sources it trusts. Getting into that set is a different discipline from ranking — it depends on entity clarity, structured data, third-party corroboration and content that survives summarisation.
I map which prompts matter for your business, measure where you currently appear, and build the assets that get you cited.
Check your AI visibility
Results
Numbers, not adjectives
+0%
Map pack impressions in 6 months
4-location dental group, competitive metro market. Rebuilt GBP categories, fixed 180 inconsistent citations, launched 12 service-area pages.
0×
Qualified leads year over year
Regional home services company. Topical map across 9 service categories plus a review velocity programme.
0%
Share of voice in AI answers
B2B services brand. Entity consolidation, schema graph rebuild and third-party corroboration over 5 months.
The knowledge base
Complete topical maps, built cluster by cluster
I don't publish scattered blog posts. Each area gets a full topical map — every question a buyer could ask, answered and interlinked. Hover a node to explore.
Hover or focus a node to see what it covers.
Pillar hub
Published
Planned
Local SEO
Live
The Local SEO topical map
Everything from Google Business Profile fundamentals to multi-location architecture and review systems.
32 of 80 guides published
AI SEO
Live
The AI SEO topical map
GEO, AEO and LLM visibility — how retrieval actually works and what you can influence.
14 of 60 guides published
SaaS SEO
In progress
The SaaS SEO topical map
Research underway. Keyword universe mapped, first clusters in draft.
Launching Q4 2026
Ecommerce SEO
Planned
The Ecommerce SEO topical map
Category architecture, faceted navigation, product schema and marketplace visibility.
Planned for 2027
In their words
What clients say
Usama rebuilt our Google Business Profiles across four locations and fixed citation problems we didn't know we had. Calls from Maps roughly tripled inside two quarters.
Placeholder Name
Practice Manager, Clinic Group
The topical map he built gave our writers a year of work with a clear reason behind every brief. No more guessing what to publish next.
Placeholder Name
Head of Content, B2B SaaS
He was the first person who could actually explain why we weren't showing up in AI answers — and then show measurable movement on it.
Placeholder Name
Marketing Director, Services Co.
Latest insights
View all
Google Business Profile optimisation: the complete 2026 guide
Every field, category and signal that actually moves map pack rankings — tested across 40+ profiles.
Usama Habib · 24 Jul 2026 · 14 minHow AI answer engines actually choose their sources
Retrieval, reranking and citation — what you can influence and what you can't.
Usama Habib · 18 Jul 2026 · 11 minService-area pages that don't get flagged as doorway pages
The difference between 40 useful location pages and 40 penalties.
Usama Habib · 09 Jul 2026 · 9 min
About
Hi, I'm Usama.
I've spent the last several years doing one thing: making businesses findable. Mostly local businesses fighting for the map pack, increasingly brands that need to exist inside AI answers too.
I work as an independent consultant, which means you get me — not an account manager relaying instructions to a junior. I publish everything I learn, in public, as complete topical maps rather than scattered posts.
6+ years in SEO
40+ clients
Local · SaaS · Ecommerce
GEO / AEO
Featured in & spoken at
FAQ
Common questions
AI SEO is the practice of optimising your content, entities and technical setup so that AI answer engines — ChatGPT, Google AI Overviews, Perplexity, Claude — retrieve and cite you. Classic SEO optimises for a ranked list of links. AI SEO optimises for being one of the handful of sources a model pulls into its answer. The foundations overlap heavily, but the measurement, the content structure and the role of third-party corroboration are different.
Most local businesses see measurable movement in map pack rankings within 8 to 12 weeks, with compounding gains from month four onward. Timelines depend on competition density, the current state of the Google Business Profile, and how consistent your citations are.
Yes, on a limited basis. I take on a small number of agency partnerships where I handle strategy and technical work while the agency owns the client relationship.
Audits and one-off strategy work start at a fixed fee. Ongoing consulting is monthly, scoped to the number of locations or the size of the site. The strategy call is free and you'll get a clear number before anything starts.
No, and neither can anyone else honestly. What I can commit to is a documented strategy, work you can inspect, and reporting that ties activity to outcomes rather than vanity metrics.
Let's find out what's actually holding you back
A free 30-minute call. I'll look at your site and your Google Business Profile before we talk, and tell you the three things I'd fix first — whether or not you hire me.
Usually replies within one working day
2 slots left for Q4